Rose Humphrey wrote:
On Dim 26 juin 2005 20:22, Andy Hall a écrit :
Hello,
On 26/6/05 4:28 pm, "Rose Humphrey" aos4@amont-info.com wrote:
Sorry, that's quite wrong. Look at posters done by professionals, look at newspaper headlines, look at a shopping-list for Heanven's sake. Are the full stops everywhere? No.
These are neither headlines nor a shopping list. If you want an examples of full stops in advertising are everywhere. Just look at just about everything Apple have ever put out.
I have. There isn't. Full stops must be used with caution when you're not dealing with a standard text.
Do I tell you guys how to code?
End of correspondence.
I'm going to have to side with Rose on this one. They aren't complete sentences, the full stops just make the lines look lonely, rather than catchy.
A good rule for proof-reading things like this is to mentally read "." as "stop", as in a telegram. It quickly reveals what does and doesn't work for normal readers.
It's a great starting point, though. If you look at AmiGBGs own posters, they don't have a single full stop in any of their PR material. They have one or two exclamation marks, but no "."s at all. And I for one think they have some very good ideas when it comes to text flow.